Background
Spotify is a music, podcast and digital video service that gives you access to millions of songs and other content from creators around the world.
The user experience and UI design on Spotify is
already excellent, the content is exceptional and inspiring for music
lovers, in addition to its excellent recommendation feature.
However, there is always room for improvement, and thus this test case was born.
To start this off, I'd like to say that I'm a heavy user of
the music streaming app Spotify, I use it regularly, and it's my
partner app of choice for today.
Problem
It is not possible to watch the clips of the songs played on
the platform
. The users of the platform want to listen to songs while
watching the clips, without having to switch to another
application such as YouTube.
Objective
Possibility to watch a clip of a certain song while listening
to it in the background
Research
Market analysis
Before the initial testing of the product, I conducted
a thorough market analysis of existing platforms that offer
similar services.
These platforms offer similar services. I checked the
playback options that were made. I compared the listening
experience of each app and listed the positive and negative
features of each.
User Research
Analysis of the current situation
I am a Spotify user and I am a satisfied user. What I love
about Spotify is that the UX and interface is just so good.
They are always making improvements too. But just looking
from my point of view is not enough, To get to know the users better, I went out and conducted user research. My main method of user
research was user interviews so that I could
produce something that was really needed by users and had a good
impact on the business.
I decided to do a short interview with 5 of my friends, who
are Spotify users. I was curious to know what they thought of
Spotify. Are they having difficulties while using Spotify?
What's something they really need but can't find on Spotify?
Then I found some insights.
The idea that came to my mind after desktop research and
user research was:
"How to make it easier for users to watch song clips without
having to switch to another application"
Challenge
Make the users of the application enjoy themselves while
listening to the music and watching the music video, and get
the maximum pleasure.
Solution
In the music bar there will be an icon that will allow you to
watch the song clip using a mini player or full screen.
Features
#
Also, after more in-depth research, I came up with some
ideas for features that would be successful for users
#
Adding an icon that will allow you to see the
lyrics of the song, instead of doing the complicated process of entering
the menu and finding the definition of the lyrics there.
#
Possibility of viewing the translation of the lyrics without
having to switch to another application
and an option to download the lyrics as a PDF file.
Visual Design
The design palette I chose is simple and clear, and this is to
prevent eye strain and confusion when studying
But also vivid colors to give a feeling of pleasure when using
the application.
Color Palette
Grove, white and black are the official colors of the Spoty brand
. God
green
white
Colors
Icons
UI Screen
Several icons have been added to the home
screen that will be shortcuts to useful actions
that users do over and over again
With a small click on the icon, the user will be
able to view the list of music clips of the
songs he watched recently.
After clicking on the selected clip, it will be
displayed in full screen, for a more enjoyable
viewing option.
In addition, you can see the clip in the form of a
mini player and thus actually continue to use
the other parts of the application.
With a small click one can see the
lyrics of the song in addition to entering the
other settings of the platform.
