Spotify is a music, podcast and digital video service that gives you access to millions of songs and other content from creators around the world.
The user experience and UI design on Spotify is already excellent, the content is exceptional and inspiring for music lovers, in addition to its excellent recommendation feature. However, there is always room for improvement, and thus this test case was born.
To start this off, I'd like to say that I'm a heavy user of the music streaming app Spotify, I use it regularly, and it's my partner app of choice for today.
Problem
It is not possible to watch the clips of the songs played on the platform
. The users of the platform want to listen to songs while watching the clips, without having to switch to another application such as YouTube.
Objective
Possibility to watch a clip of a certain song while listening to it in the background
Research
Market analysis
Before the initial testing of the product, I conducted a thorough market analysis of existing platforms that offer similar services.
These platforms offer similar services. I checked the playback options that were made. I compared the listening experience of each app and listed the positive and negative features of each.
User Research
Analysis of the current situation
I am a Spotify user and I am a satisfied user. What I love about Spotify is that the UX and interface is just so good. They are always making improvements too. But just looking from my point of view is not enough, To get to know the users better, I went out and conducted user research. My main method of user research was user interviews so that I could produce something that was really needed by users and had a good impact on the business.
I decided to do a short interview with 5 of my friends, who are Spotify users. I was curious to know what they thought of Spotify. Are they having difficulties while using Spotify? What's something they really need but can't find on Spotify? Then I found some insights.
The idea that came to my mind after desktop research and user research was:
"How to make it easier for users to watch song clips without having to switch to another application"
Challenge
Make the users of the application enjoy themselves while listening to the music and watching the music video, and get the maximum pleasure.
Solution
In the music bar there will be an icon that will allow you to watch the song clip using a mini player or full screen.
Features
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Also, after more in-depth research, I came up with some ideas for features that would be successful for users
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Adding an icon that will allow you to see the lyrics of the song, instead of doing the complicated process of entering the menu and finding the definition of the lyrics there.
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Possibility of viewing the translation of the lyrics without having to switch to another application
and an option to download the lyrics as a PDF file.
Visual Design
The design palette I chose is simple and clear, and this is to prevent eye strain and confusion when studying
But also vivid colors to give a feeling of pleasure when using the application.
Color Palette
Grove, white and black are the official colors of the Spoty brand . God
green
white
Colors
Icons
UI Screen
Several icons have been added to the home screen that will be shortcuts to useful actions that users do over and over again
With a small click on the icon, the user will be able to view the list of music clips of the songs he watched recently.
After clicking on the selected clip, it will be displayed in full screen, for a more enjoyable viewing option.
In addition, you can see the clip in the form of a mini player and thus actually continue to use the other parts of the application.
With a small click one can see the lyrics of the song in addition to entering the other settings of the platform.
The user will be able to click on one of the two options: a click that will lead to downloading the song's lyrics, and a click that will lead to the translation of the song without having to switch to another application.
Even though I'm a loyal Spotify user, I had to keep reminding myself not to accept my assumptions as fact. It is a universal UX principle to always keep the users at the center of the design.
Adopt the users' language and make it part of the product! I incorporated this into my design to relate more to users and use language they can appreciate.
Overall, this project was extremely rewarding! Spotify is already an amazing music streaming platform with features that go above and beyond. So the challenge to create another feature that adds value was certainly challenging. I enjoyed going through each step of the design thinking process and being able to go all the way through a prototype!